Concept work for the Western Bulldogs.
Adopted their brand guidelines and took inspiration from other sports to create more of a buzz around their games and events. 

Taking in their brand that values their heritage to promote an upcoming game.



My attempt at using their graphics to promote an imagined game, with the call to action (buying tickets). I took inspiration from other sports to have a Team A vs Team B layout which isn’t the norm done in AFL, drawing attention to the opposing team while still being recognisable as a Bulldogs social media post.

Adding more to their social media by taking posts that were just static images and turning them into interesting graphics to garner more engagement.

Created a menu using their brand through the maps and architectual lines, making it an elevated yet recognisable Western Bulldogs event.